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The domain states the following, "Give us a call now 866." I analyzed that the web page also said " See your diamond before you purchase." They also stated " Propose with a solitaire, then choose your engagement ring together. When you know shes the one. View our Signature Collection or search for a diamond that meets your exact specifications. We work with designers from across the world. Get updates on new designs. The Best Loose Diamonds for the Best Price. Are you in the market for loose diamonds? NADB was foun." The meta header had diamond broker as the first search term. This keyword was followed by diamonds broker, north american diamond broker, and loose diamonds which isn't as urgent as diamond broker. The other words they uses is diamonds purchase. diamonds nationwide is also included and might not be viewed by web crawlers.